Gonzalo García de Salazar, Orbea's New Global Sales Manager
2015-11-09
Keeping his position as Director of our U.S. affiliate, he will spearhead Orbea's sales strategy worldwide.
After one year of managing our U.S. affiliate, Gonzalo has been appointed as Orbea's Global Sales Manager. His mission will be to define and implement the brand's sales strategies on a global level, with the aim of growing and strengthening our positions in strategic markets, while also exploring new business opportunities. Gonzalo will continue to be based out of Little Rock (Arkansas), home to our American affiliate.
Gonzalo will be key in promoting our business strategy, in which European manufacturing, a focus on cycling and a production model that promotes flexibility and the customization of products will be the basis for our main lines of action. All of this with a clear goal: to be closer to our customers than ever before.
Strategy, efficiency and proximity are three keys for Gonzalo: strategy, to position our brand in the right places, from a sales and marketing perspective; efficiency, to offer the markets the proper tools to enable them to grow with Orbea; and proximity, so that active listening in these markets is a constant endeavor