Designed in the US and built in Asia, the new mountain bikes hit the ground running. With them taking up a large portion of Orbea's production capacity, a commitment to the new products and adaptation was necessary.
The Euskadi Cycling Foundation and Orbea MTB Team are born
The team proves to be a great success, and provides the foundation for Euskaltel. With good partnerships and sponsor opportunities, the challenge to internationalize the Orbea brand is met head-on.