Innovation

Orbea Dude: Designs turned into reality

2012-11-23

Remember the Dude Design Contest? Three bike designs would be developed into Orbea Dudes. Well, they have become real bikes.

Remember the Dude Design Contest? Three bike designs would be developed into Orbea Dudes. Well, they have become real bikes.

Some time ago, Orbea and Enciclika decided to launch a contest for designers, cyclists and all cycling lovers to design the new Orbea Dude 2013.

Hundreds of designs entered the contest, and three winners were chosen for the Facebook Award, the Orbea Dude Cool Award and the Orbea award. The winners were announced and we got down to work in the transformation from paper to carbon and aluminum.

We shaped the raw materials, and the parts were taken to the paint shop, where Orbea artists Roberto Tirso, Txomin Alcantara and Alex Trueba worked with airbrushes and prints. The following stage took place at Orbea’s assembly station, where Pedro Fariñas, Ángel Luque and Mikel Idigoras put together the parts to bring the Orbea Dude to life. Orbea’s blacksmith Haritz Orbegozo added the final touch for perfection.

It was a careful process that ended in September with the new Orbea Dudes. This successful experience may become customary. Don’t miss the chance to be a designer. Sign up here. You never know...

We’ll be looking forward to your ideas!