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We are cycling
The road of the cyclist has climbs, descents, plains, false flats, endless routes, unexpected curves. Every ride a story, and every rider, too. Knowing what cycling means gives us the rare passion and knowledge to adapt and listen to the cyclist, because they're on the journey with us.
With a family of bicycles designed to suit every rider, we offer a bike for every step of the ride, from full suspension Enduro mountain bikes to featherweight Grand Tour racing steeds. Bikes for sheer enjoyment, for unending miles through the forest, and for the pinnacle of performance. We are cycling because we are fluid, able to adapt to the needs of every rider like a cyclist reading a corner.
We are builders
In 1840 our forebearers, the Orbea Brothers, opened a small workshop in the heart of Basque Country in Eibar. With relentless work and ambition, the workshop grew to become the first factory in a city eventually dedicated to industry.
Over time, the factory became a leader amongst its peers, pioneering many innovative products and manufacturing procedures. Since that time we've maintained the innovative spirit of the Eibar factory, constantly adapting our products for our customers. When guns were no longer the business of Orbea, we used our innate knowledge of steel tubing to build bicycles of all types, from the premium to the most basic.
The cycle of progress never ends with our team of passionate individuals and champions who constantly innovate and adapt to the changing marketplace and rider needs. The best of Orbea is always in our work, and because of it we are always seeking new ways to improve and make the best bicycles on Earth.
We are Europe
When new markets emerged, when the American penchant for cycling exploded, and when the bicycle became an element of desire, the world gazed towards cycling's heartland for guidance, innovative products, and novel designs. They looked to Europe.
Orbea, as one of cycling's oldest companies, is one of the custodians of the old traditions, of the roots and heritage of the sport. Our long history has lent deep experience, where we've learned from our mistakes and capitalized on our success decades before the competition. It all started here, in the heart of Europe.
We are artisans
Our meticulous attention to detail has always set us apart. Even when our predecessors were making guns at a furious pace, they always took the extra time to customize their pieces, to add ornate filigree when requested.
Through the years, we've maintained that tradition of creative quality, and carried it through to our bicycles. Technical artistry reminiscent of Spanish form from the days of the Arab conquerors of the Iberian Peninsula, is seen in our bicycles, in their design, in their colors, and in their aesthetic. Every tiny detail on the bike has been hand picked for the best riding experience possible, making the bike as much a part of the rider as the legs powering it forward.
We are competition
From our first day setting foot in the world of cycling we've partnered with the best competitive cyclists. From Mariano Cañardo, our first great rider, to the first Vuelta a España in history, and with great conquerors of mountains like Federico Ezquerra and the Montero brothers...
Then, in the 1980s, we saw an opportunity to return to the forefront of racing. Led by a legend, Txomin Perurena, our early winning ways were implanted in the hearts of our fans, from the Vuelta a Perico, Pais Vasco con Peio, the accomplishments of Marino...
Then, we came back with the Euskadi Foundation, Roberto Laiseka, Iban Mayo, Haimar Zubeldia, winning stages in the Tour, the Vuelta, in the hardest of climbs, from Luz Ardiden to the fierce Zoncolan, through Abantos and Andorra.
But we also went Olympic, almost from the first moment we attacked the world of MTB with Roberto Lezaun and Jokin Mujika, from Atlanta to London, touching the top step of the podium with the best rider in recent history, Julien Absalon, who won in Beijing within days of Samuel Sanchez. An epic - even Olympic - triumph for Orbea.
We are the Basque Country
The Basque Country has an innate passion for cycling, a perpetual love of the sport from edge to edge. It is a paradise for a cyclist to take on the road, on a bike sharing experiences with friends, but also a land of cycling champions and legends, who suffer to conquer the peaks. It's in this environment that Orbea has thrived, making cycling integral in the fabric of Basque Country society.
We saw the growth by the roadside of cycling for everyone, and we grew up riding an orange tide that arose in the valleys of the great mountains of the Pyrenees. Each Orbea retains something of our environment, the Basque Country strong>, our mountains, our temperament, our spirit and our momentum. A responsibility to love was born here, and our enthusiasm strong> conquered the world.