THE ART OF COMPETITION
7 May 2019
10 January 2019
Published by Orbea
Challenge. Resolution. Test. Obstacles to overcome. Goal. That’s what it’s all about. At Orbea, we’re launching a campaign to talk about our challenges for the new year, and we want to hear about yours. We’ll choose one to support from among all the responses we receive.
The arrival of the new year reignites our hopes and desires and is the perfect time to talk about the goals we’ve set for ourselves and the races we’ve yet to complete. At Orbea, we have many challenges: to continue to work to offer you a product with the greatest value, to become the world’s leading brand in customization, and many other goals that we’re not going to reveal just yet.
And what about our riders, Ibon Zugasti, Tomi Misser, Alberto Losada and Sandra Jordá? They all have their season planned out and challenges in mind. Orbea Monegros, Orbea Gran Fondo Vitoria-Gasteiz, Orbea Klasika Bilbao-Bizkaia: are they marked on your calendar?
This is all well and good, but what about your challenges? Did you think we were going to let you off so easy? That we were going to leave you off at the foot of the mountain pass, without latching onto your wheel and accompanying you to the top? That's not our style. We want to cheer you on at every climb and enjoy every descent. Tell us your challenge and we’ll choose one to back in 2019.
It’s easy to take part: we’ve created a platform on which you can register and tell us about your challenge, using the hashtag #OrbeaChallenges2019.We get started on January 10, and on January 30 we will announce the challenge and the person we will support in 2019. You can find all the rules and conditions here.
Want to take part? We're sure that with everyone’s help, we can reach our goals for 2019. Let's go for it!